Only 7% of potential visitors aware of Wild Atlantic Way

Fáilte Ireland is to redouble its efforts to highlight the Wild Atlantic Way after a survey showed that only a small number of potential visitors from overseas were aware of the route.
The low level of awareness came as a surprise to Fáilte Ireland which has carried out an intensive promotion of the Wild Atlantic Way in recent years.
The long, bright days have been ideal for Wild Atlantic Way touring in recent weeks – and there is a noticeable traffic increase on the west Connemara roads.
However, the Wild Atlantic Way needs more highlighting.
According to an overseas survey only 7% of a group of 4,000 potential visitors to Ireland were aware of the Wild Atlantic Way.
Fáilte Ireland officials at a meeting in Carna in Connemara said the findings were somewhat surprising insofar as an intensive promotional campaign is ongoing.
They now want to bring the awareness level up from 7% to 20% in the next year.
Fáilte Ireland client services manager, Brian Quinn said the opening up of the Alcock and Brown site in Clifden next month – one of the focal points on the Wild Atlantic Way – would further boost Connemara.

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